Gender-Neutral Toy Box
Description
This project explores how toy packaging and marketing influence children’s perceptions of gender roles. It redesigns toy packaging to be gender-neutral and inclusive by using a balanced color palette, photography, modern typography, and playful visual elements that appeal to a broader audience.
Objectives
Develop a cohesive brand identity and packaging system that avoids traditional gendered color cues while maintaining a strong commercial appeal. The project aims to demonstrate how thoughtful design choices and visual storytelling can support more inclusive marketing.
Audience
Parents and toy purchasers
Children
Softwares
Illustrator
Photoshop
