Description

Supported a range of visual communication and environmental design initiatives, including the development of large-scale graphics, print materials, and digital assets for events and campus engagement. Created and adapted designs across multiple formats (print, social media, and digital displays) to ensure consistency and effectiveness across platforms. Updated and refined existing materials to align with current branding standards while improving clarity and visual impact.

Collaborated on marketing efforts by producing promotional content such as posters, brochures, social media graphics, and event materials. Assisted in organizing and presenting information through well-structured layouts for both print and digital use. Contributed to branding projects, including logo development and campaign visuals, while maintaining strict adherence to established brand guidelines. Designed with accessibility and inclusivity in mind to effectively reach a broad and diverse audience.

Objectives

Design a cohesive annual report that communicates the theme Building Brighter Futures through strong visual hierarchy, typography, and layout. The project focuses on organizing complex information into clear, engaging spreads while maintaining a professional yet inviting tone appropriate for a public institution.

Audience

  • Prospective students

  • Current students

  • Faculty

  • Staff

  • Campus visitors

  • Event attendees

Softwares

  • Adobe InDesign

  • Adobe Illustrator

  • Adobe Photoshop

  • Procreate

Reach

Designed for large-scale production, with select materials printed in quantities exceeding 10,000, contributing to an overall reach of approximately 15,000 students through campus-wide distribution and digital platforms.

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Arc’teryx Brand Campaign

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Annual Report - Cleveland Public Library